audience research

research carried out to measure the size or composition of the target audience for a piece of advertising

The ultimate business dictionary. 2015.

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  • audience research —    Audience research has developed in two main interlinking strands: research by those working in the industry and research by academics. Industry research developed as a mechanism by which media producers and advertisers could both understand… …   Encyclopedia of contemporary British culture

  • audience research — ➔ research * * * audience research UK US noun [U] MARKETING ► the study of people who watch a particular television programme or film, read a particular book, etc.: »The channel carries out its own audience research. »Our audience research showed …   Financial and business terms

  • audience research — Research to establish readership, audience, and circulation data, which is vital information in advertising Research into television audiences is undertaken by BARB (Broadcasters Audience Research Board), into radio audiences by JICRAR (Joint… …   Big dictionary of business and management

  • audience research — noun The discovery of facts about an audience (esp of radio or TV programmes) such as age and behaviour patterns • • • Main Entry: ↑audience …   Useful english dictionary

  • audience research — /ˌɔ:diəns rɪ sɜ:tʃ/ noun research into the attitudes of an audience to an advertising campaign …   Marketing dictionary in english

  • Broadcasters' Audience Research Board — The group that commissions and publishes data on British TV audience research • • • Main Entry: ↑broadcast …   Useful english dictionary

  • Broadcasters' Audience Research Board — The Broadcasters Audience Research Board, or BARB, is the organisation that compiles television ratings in the United Kingdom. It was created to replace a previous system, where the BBC and ITV companies compiled their own ratings. It is owned by …   Wikipedia

  • Joint Industry Committee for Radio Audience Research — JICRAR A committee composed of representatives of the Institute of Practitioners in Advertising, the Incorporated Society of British Advertisers Ltd, and independent radio companies. The committee provides information on the listening habits of… …   Big dictionary of business and management

  • Audience measurement — measuring how many people are in an audience, usually in relation to radio listenership and television viewership, but also newspaper and magazine readership, and increasingly, usage of websites. It often also includes demographic and sometimes… …   Wikipedia

  • research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… …   Financial and business terms

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